To coincide with the 20th anniversary of Carers Week – an annual 7-day long initiative to highlight the work of UK Carers – the Carers Week Quest was launched. I was approached by the Carers Week marketing team and briefed with creating a stand-alone mark for the Quest and all of the associated branding that would be applied to web, social media and supporting print and promotional products.
Once the Quest brand had been created the vibrant colour palette, bold typography and images of carers soon got rolled out across multiple applications including launch banners, printed materials, pledge cards, a new website and various social media platforms.
The Carers Week Quest 2014 will run from Monday 9 – Sunday 16 June. Join in and help carers at www.carersweek.org
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