Carers Week is an annual event organised by Carers UK that aims to raise awareness of the 6 million people classed as ‘carers’ in the UK.
I was approached by Carers Week's manager in May 2013 and asked to analyse and present the data generated from a survey of 2000 carers across the country.
The brief asked for a bright and engaging infographic that would appeal to supporters and highlight the findings of the report in a creative way.
Primarily used online, the final graphic was uploaded to and shared across various social media platforms to spread the word and underpin the campaign before, during and after the annual campaign week.
I am currently working with Carers UK to develop a new brand style for the 2014 campaign.
You out can find out more about Carers Week at:
www.carersweek.org
