To explain to supporters how their new campaign 'Careless' fit in with their other work, the National Autistic Society asked me to present a theory of change diagram in a simple to follow timeline.
The challenge was to reignite weary supporters who, having supported previous campaigns, may well think "well, what's the point – did the last one not work?".
The final infographic uses simple pictograms and a sequence of defined stages to show not only the importance of the new campaign, but also how it fits in with the bigger picture.
See my work for the Careless Campaign here.
Find out more about the campaigns of the National Autistic Society at: www.autism.org.uk/campaign
