In 2018, The Duke of Edinburgh Award undertook a significant brand refresh with creative agency Jory & Co to modernise their internal and external communications. The evolution of the charity’s visual identity resulted in a new look and feel via a punchier colour palette, emotive photography with colour treatments and an inspiring, motivating, succinct tone of voice.
Having already worked with several DofE departments in the past, I was excited to be approached to help the Communications team overhaul a huge volume of printed documents and online resources throughout 2018 and 2019 – to bring their existing materials in line with the new brand style.
The DofE Expedition guide – a 320-page book – was the biggest challenge and a great example of how the new look was applied to the 14th edition of this iconic piece of DofE literature.
The DofE charity works with organisations across the UK to help young people gain essential skills, experience, confidence and resilience to successfully navigate adult life. Find out more at DofE.org.
