In early 2022, I was delighted to be commissioned by Gingerbread to create a brand identity and suite of materials for their My Family Moves campaign – a big digital push to get single parents and their children moving for better health and wellbeing.
The project was kickstarted with the conceptualisation and presentation of several different design approaches for the campaign . The preferred logo and supporting branding was refined and rolled out across a range of promotional materials and activity resources, via social media and the Gingerbread website.
Find out more about My Family Moves on the wellbeing section of the Gingerbread website.