Healthy Living Kitchen was established in early 2020 by Jon Scott and Faye Roberts; friends with a passion for food, health and wellbeing.
Their mission is simple – they want to provide people with fresh, tasty, healthy meals at affordable prices – and deliver them direct to customers doors at a fraction of the cost of their national competitors.
I was approached by Jon and Faye at the beginning of the Covid-19 lockdown in April 2020 to provide design support for their then fledging business. They recognised that they had a perfect product and a hungry and growing customer base – and they were determined that the pandemic was not going to interrupt their ambitions for their new company.
What was missing was strong branding to match the quality of their meals. Everything had previously been achieved in house using facebook to market and take orders manually via messaging and Jon and Faye recognised the need to improve things visually – and had already identified the urgent need for an e-commerce website to enhance customer experience.
In the first tranche of design work, I was commissioned to design a logo for their main business, the Healthy Living Kitchen. Jon and Faye were super enthusiastic to work with during the research and ideas generation stage, after which I presented 3 distinct logo solutions… and almost immediately a clear favourite emerged. After some minor refinements to graphic elements and the main colour palette, we very quickly had a main logo that the client was delighted with – and super keep to start using!
As a result the supporting branding was quickly rolled out in print (flyers, business stationery, signage, work clothes etc), on the new website (developed by local web designer Stuart Dawson) and across social media platforms. The delicious food was captured by the fantastic photography of Tiree Dawson at Random Chair.
As the business quickly grew, I was then brought in to design packaging for the full range of meals, featuring bespoke illustrations and nutritional information tables. Then followed sister logos for their kids brand: “Healthy Living Little Kitchen” and their enhanced offering for the the fitness market: “Healthy Living Fitness Kitchen”.
Since the initial brand launch, Jon and Faye have barely had time to draw breath such has been the success of their product on a fast-growing market. They have moved into bigger premises and have more projects, including a cooking school, in the pipeline.
Find out more, and give their delicious offerings a try at healthylivingkitchen.co.uk.
