Between 2016 and 2019 I was fortunate enough to work on the incredible Queen’s Young Leaders Programme project,
Through a referral from my contact at project partner Comic Relief, I was commissioned by the University of Cambridge to design an extensive range of study materials to support the Leading Change project that runners-up and winners of the QYLP from across the Commonwealth were given access to.
As part of the project, I was given the opportunity to develop and deliver a module entitled Design and Branding for Non-profits – and through this piece of work I was lucky enough to work with several of the Young Leaders to critique or help develop the organisation’s branding.
One of the inspirational young people – Susan Mueni – brought her fantastic project MAD (Making a Difference) Sisters to the table, asking for help creating a new logo design. MAD Sisters work with young women and girls in Kibera, Kenya to help educate and empower them on a wide range of issues they face in their daily lives.
Following the brand process outlined in my own module, Susan and myself worked together to create a brief, undertook research and came up with several ideas for development. I then took the strongest three concepts and presented them back to Susan, who was delighted with all of the solutions but the heart-head icon emerged as a clear favourite.
I then provided designs for a banner, signage, information flyer and t-shirts which, with a grant from the University of Cambridge, Susan was able to print locally in Kibera and start promoting her project within the slums and beyond, to her primary and secondary audiences of young girls and women – and potential funders and supporters.
A fantastic a rewarding project to be involved with :)
Find out more about MAD Sisters on their facebook page.
