I had already worked with the Money and Mental Health Policy Institute for several years when in 2019, they developed and launched the Mental Health Accessible Standards scheme – and commissioned me to develop its overarching logo and a set of levels.
The project aims to help essential services firms – such as banks, energy suppliers and water companies – better understand the challenges that customers with mental health problems face, and to make their services easier to use. The Money and Mental Health team will use the standards to test firms on how accessible their services are for people with mental health problems, and then make recommendations on how they can improve.
I explored and presented several design options before developing the preferred chevron design into a suite of logos with supporting branding that was rolled out online and in print in the months leading up to and after the launch.
Find out more about Mental Health Accessible Standards here.
