In 2016, I was commissioned to create a logo for the National Carer Organisations – a group of seven Scottish charities who come together to advocate for unpaid carers in Scotland.
The organisations had previously been using an amalgamation of their seven logos but felt it was clunky and cumbersome and wanted to create a mark that would represent their partnership in a neat and professional way.
I worked closely with a representative from the Coalition of Carers in Scotland who was overseeing the creation of the brand. The final solution utilised a gradient of seven colours (each representing one of the partner organisations) to form a "halo spectrum" around the form of a person – which could represent both the carer and the cared for.
