The Duke of Edinburgh's Award celebrated it's Diamond Anniversary in 2016 – and a Diamond Challenge fundraising campaign was initiated as part of a year long programme of events.
Throughout 2016, I worked alongside members of the DofE marketing and fundraising teams on several design projects, and was thrilled to be commissioned to work with them after the anniversary year on the branding of an ongoing DofE Challenge for 2017 and beyond.
The new Challenge identity encapsulates the ethos and integrity of the DofE Awards and builds on the success of the Diamond Challenge to offer fundraisers the opportunity to choose and set their own challenge.
As well as developing a logo mark and it's supporting branding, I was also tasked with the creation of a huge range of promotional materials for both print and web output, including fundraising guides, information leaflets, posters, banners, front-end webpage designs and collateral for social media and e-marketing. In the early months of 2017, I also worked on the design of Challenger t-shirts, certificates and enamel pins – rewarded to participants on completion of their Challenge.
As part of the DofE Challenge 2017, a mass participation event was also conceived. The DofE Adventure 2017 is a walking challenge set in the heart of the Peak District, offering adventurers a choice of distance and duration. I designed the Adventure's logo and brand guidelines, which were also applied to web and a number of digital and print documents including brochures, training plans and toolkits for individual and corporate Adventurers.
You can find out more about the DofE Challenge and Adventure at dofechallenge.org.
