Vision Foundation is London’s leading sight loss charity, supporting the city’s best projects for blind and partially sighted people.
In summer 2022, I was approached by their Marketing and Comms team to help bring the findings of a report, researched and compiled by the charity SafeLives – into the shocking scale and nature of domestic abuse among blind and partially sighted people.
The 28 page report highlights the lack of relevant knowledge and experience among organisations and professionals working in both the fields of sight loss and domestic abuse, and puts forward proposals for how to tackle the challenges and break down the barriers to help.
We used a minimal colour palette, commissioned photography and body typography to create a high-impact report that allowed the shocking statistics to come to the fore ahead of the campaign launch in October 2022.
Statistics and key quotes from the qualitative research were used, alongside the dramatic photographs to create social media assets to spread awareness online.
Find out more about The Unseen on the Vision Foundation website.
