I’ve greatly enjoyed working with YoungMinds for several years now and in 2019 was excited to work with their communications team on a fantastic new creative project – developing two sets of “Resilience Cards”, a resource to help professionals engage with young people.
The packs were designed for two audiences – primary and secondary school-age children – and therefore required two slightly different design approaches. The designs needed to be appropriate for both age groups, but also be in keeping with YoungMinds existing branding.
Each pack contained 32 prompt cards featuring a personal statement and supporting illustration. We adopted a vibrant hand-drawn style for the primary audience, which involved some sketching, scanning and digital colouring. The secondary followed the charity’s existing icon style, but we expanded the library and added some simple colouring to appeal to a more mature, but still young audience.
The final cards were housed in fully printed packets in late 2019 and made available to professionals working with vulnerable children, who have given excellent feedback on their efficacy and the young peoples’ response.
Find out more about YoungMinds on their excellent website.
